This is a nice example of an editorial I’ve been willing to share with you for a long time. “Nice” is to be taken both literally and figuratively by the way. Most of the time, late publication is due to myself. Yet this time, Collection Magazine wanted an exclusive on the images. With the images published, i’m finally able to show them. Time for a flashback to september 2016.  

Alden Biesen (BE)

September started off as any september is supposed to look like. The wedding season had ended and I had just a couple of retouches left, so I thought it to be a good time to check some message boards. After some high-end clicking and scrolling, something caught my attention. A certain Lana Lichman was looking for a photographer. It had something to do with fashion and flowers. Little did I know who I was going to work with, but I still didn’t fully understand the link between fashion and flowers.

Lucky for me, the very friendly lady on the other side of the line gave a great briefing on what to expect. Lana told me this was one out of many times she had travelled to Belgium to attend Fleuramour. I was convinced. A few days later, I stuffed my small car with my gear and left for Alden Biesen.

Lana Lichman

As I mentioned before, this wasn’t Lana‘s first time in Belgium. During the days, she is a florist. Yet, she distinguishes herself by wearable flowers. That does sound as unbelievable as her designs look. I was amazed by how she and her team blended superb flowers into jaw dropping dresses. Flowers turned into accessories and colourful details. Leaves transformed into layered designs. Everything green was assimilated into haute-couture. For this year’s edition, Lana brought her version of the 4 elements: fire, wind, earth and water.

4 Elements

Fire was represented by 2 designs. On the one hand, a cool flame was embodied by over one hundred strelitzias. On the other hand, broomiliads and anthurium were combined into a blazing wildfire. Both the austrialian red soil (brought to life through several native Australian flowers) and the desert sands (orchids) were used to portray the earth.

Then there was the air. A fairly-like composition of mulburry bark, feather grass, anthurium and Vanda orchids resulted in the embodiment of a sylph. She was joined by the dandelion ( 200 Nerine blooms and a green dress decorated with foliage and Amaranthus) and storm.

The ice queen was Lana’s interpretation of water’s solid form. The team spent quite a while to hand-craft all the necessary skeleton leaves, but as you can judge by yourself below, the result, as combined with orchids was truly stunning!